The owners of Citylawn in Denmark have sold the majority of the shares to the Italian hybrid and artificial grass manufacturer, Limonta Sport. Managing director Theis Elkjær and chairman of the board John Møller Jensen continue both as minority owners and in operations.

The divestment is a strategic move, Theis Elkjær explains. “We want to raise the bar and professionalize the company even more, as well as be able to offer our customers an even larger product portfolio, within both landscape and sports systems. At the same time, we can further strengthen our sustainability profile.

“With Limonta Sport as a new partner, we can develop the company faster than we could do it ourselves. In addition, we are very pleased that we now have the opportunity to offer the very best and most well-tested hybrid systems concerning the well-known lay-and-play, ‘MIXTO’ and the on-site stitching hybrid, ‘Verdemix’. We are going to undergo a major development, and several activities are already in the pipeline.”

John Penninck, CEO of Limonta Sport, is delighted with the investment.

“Citylawn is an exciting business and a good brand with many facets, which has created great growth, and has the potential for much more. The owner management and the employees are really skilled and the business is scalable, and that is exactly what we are investing in. We are very much looking forward to the collaboration on developing the business to the next level,” says Penninck.

Citylawn is a total supplier of artificial grass for sports, landscape, play and learning. Headquartered in Slagelse, the company supplies and installs artificial grass covering and related products and services throughout the country.