Effective from the 1st July 2021, Charterhouse Turf Machinery will officially re-brand to become Redexim. While the product portfolio, premises and personnel will be unaffected, the change of name brings the UK into line with the Redexim corporate strategy adopted throughout Europe and the rest of the world.
The relationship between Charterhouse and Redexim has been ongoing for more than 35 years, when Charterhouse were appointed to distribute the now iconic Redexim Verti-Drain. The success of this partnership then saw Charterhouse become a wholly owned subsidiary of Redexim bv in 1997. With the Verti-Drain firmly setting the standard for professional aeration, the product portfolio has expanded significantly over the years to incorporate overseeders, topdressers, scarifiers and renovation equipment for natural surfaces, as well as a range of machinery options for artificial playing surfaces, that meet the exacting standards of today’s turf managers.
Commenting on the re-brand in the UK, Redexim Chief Operating Officer Herman de Bree says: “The team at Charterhouse have done a fantastic job over the years at cementing the place of the Redexim natural and artificial ranges with leading turf managers throughout the UK. The time is now right to unify the approach with that adopted throughout the world by delivering sales, service and support under the Redexim banner. This will help to strengthen our brand awareness and global corporate identity and streamline our communication with customers around the world.”