Following the opening of a state-of-the-art synthetic turf production facility in Egypt, Yardex now enters the European market.

Yardex comes from the founders and operators of Stadia Sport and Leisure Solutions. The company has over 20 years of experience in the industry, completing over 1000 sports and landscaping projects in North America, Africa, the Middle East, and areas of Europe.

After years of building and installing sports fields, the company began producing its own synthetic turf surfaces. With the opening of a USD 30 million production facility in Egypt, Yardex will now also produce synthetic turf for EMEA market.

Well-educated markets

As part of its broader strategy, the company is fully expanding into Europe, with an initial focus on Germany, the UK, the Netherlands, France, and Spain.

“The market for synthetic turf in these countries is well-developed and educated, and customers there will understand and appreciate high quality artificial grass” says Iga Nurzyńska, Marketing Manager of Yardex.

Modern production facility

The new plant in Egypt is fitted with the most advanced machinery on the market. “This guarantees consistent precision and product quality while maintaining key environmental targets,” Nurzyńska continues.

As investments in tufting equipment can be significant, it’s very common for the companies in turf industry to run their machines for years before considering replacing the technology. Sportsfields.info understands that it is not uncommon to use synthetic turf production machinery for up to 40 years.

As the latest machines are more accurate environmentally friendly and energy efficient, Yardex has a strategic advantage over other synthetic turf manufacturers, according to Nurzyńska.

Becoming a leader

Walid Elhusseiny, Yardex CEO and co-founder, explains: “We want to lead the industry in a flexible, innovative, and sustainable way while setting new standards for the quality of synthetic turf. That means having responsible solutions such as partially recyclable products made from recycled plastics, and we can only achieve that by having the tools in-house.”

According to Elhusseiny, embracing the latest technologies will help Yardex to also reduce its environmental footprint. “Our manufacturing lines are exceeding expectations in terms of meeting global environmental standards and regulations, eliminating any sulphur oxides, nitrogen oxides and CO2 emissions that could result during the manufacturing process.

“Using materials free of lead and VOC (volatile organic compounds) places Yardex at a top level in terms of sustainability and providing safe products for everyone. Constructing our own process also means we were able to build-in quality control at every stage. Using automation, we know that we’re always providing synthetic turf that meets the highest standards and gives customers the best-performing turf available.”

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