Todd DeWolfe, Vice-President Business Development at AstroTurf, will lead AstroTurf Great Lakes following the addition of AstroTurf Great Lakes to its nationwide network of synthetic turf distributors and installers of the AstroTurf Corporation. DeWolfe will lead the company together with business partners John Forrester and Justin Booth.
“Being a partner of synthetic turf athletic field builder has always been a dream of mine, DeWolfe said. “For this new journey in my career, it was important to me to stay in the Sport Group/AstroTurf family and being able to start “AstroTurf Great Lakes” was something I couldn’t turn down.
“We’re extremely grateful that the leadership at Sport Group and AstroTurf Corporation has entrusted us in continuing and building upon the historical success the AstroTurf brand has in the Great Lakes region, added DeWolfe. “My business partners, John Forrester & Justin Booth, and I would like to thank Jay Glasscock, Heard Smith and Philip Snider for helping make this distributor partnership a reality. John and Justin are uniquely qualified as business partners at AstroTurf Great Lakes as they have grown SYNLawn Michigan into a high performing distributor for Sport Group’s landscape division.”
“We want to thank Todd for his years of service here at AstroTurf, said Philip Snider, AstroTurf’s Chief Operating Officer. “With 20-plus years in the synthetic turf industry we know that Todd is going to do great work with AstroTurf Great Lakes.
“We are looking forward to continuing to grow in the Great Lakes region through this new partnership.”
A graduate of Central Michigan University’s Recreational Facility Management program, Todd spent time working for businesses that built sports facilities before entering the turf industry in 1998. He was employed by ProGrass as Vice President of Business and Development until the company’s acquisition by the AstroTurf Corporation.
“We’ve enjoyed great success and extreme growth with SYNLawn in the state of Michigan over the last three years, said Justin Booth, owner of SYNLawn Michigan. “With creating this new AstroTurf territory and having Todd join us as a partner, we will look to expand on that growth in the sports field sector and corner the turf market as a whole.
“We would like to thank all those at Sport Group for the opportunity, as well as Todd DeWolfe for all he has done to make this happen.”
DeWolfe’s 20-plus years in the sports surfacing industry, his time in sports construction, and his work in his family’s excavation business have all worked together to make him uniquely qualified for this new role.