Saltex 2021 set for March

The plan to host the 75th edition of Saltex at the NEC, Birmingham on 3 and 4 March 2021, are well-received.

SALTEX has been serving the grounds management industry since 1938. Since then, the show has developed in stature and reputation and is now recognised as the industry’s showcase event creating opportunity for all who attend.

Geoff Webb, CEO of the Grounds Management Association, believes that the historic exhibition will be a huge first step towards the industry’s recovery.

“We believe that there comes a point where we lay the foundations for recovery and we of course want Saltex in March to be a catalyst for this to showcase products, demonstrate the innovation this industry possesses, engage, network, renew acquaintances and generate new business for our exhibitors. In fact, we are making every provision to build assurance for a positive ‘return on investment’ for our exhibitors.”

As Webb says, Saltex is ‘the’ place to do business and the show’s independently audited year-on-year figures demonstrate the steady growth of Saltex these past years.

At Saltex 2019, the post-show survey revealed that 96 per cent of exhibitors generated new sales leads and 82 per cent took orders then and there on the show floor. The visitor survey further revealed that 79 per cent of Saltex visitors had purchasing responsibility and 77 per cent had the ability to sign-off on amounts of more than GBP50,000. Therefore, it is no surprise, that Saltex 2019 exhibitors are still reporting a high conversion rate from the leads they generated at last year’s show.

These figures have resulted in Saltex 2021 witnessing a record-breaking loyalty period with over 75 per cent of exhibitors returning, including many stand upgrades and an influx of debut exhibitors.

The new Spring dates have not only been welcomed by exhibitors. A large proportion of visitors have voiced their support for the 2021 show with many claiming that they will be in the hunt for new products and services.

“The National Exhibition Centre (NEC) is one of the foremost venues in the UK and as such is at the heart of discussions as to how to run events safely and securely. The GMA has also taken advantage of its membership with the Association of Exhibition Organisers (AEO), who are closely working with the Events Owners Association (EOA), the Association of Event Venues (AEV), and the Event Suppliers and Services Association (ESSA) – which covers almost every facet of the events industry, looking at the impact of the pandemic globally, as well as the UK from an events management perspective. We’re very proud to have established these excellent working relationships and it has allowed us to learn from others, network, and input into the guidance now issued and being supported and used by Government.

“The events sector is holding some pilot exhibitions over the coming weeks to detail the best procedures to ensure exhibitions are the best possible environments for staff, exhibitors, and visitors alike. Learning from these pilots will be addressed. In the meantime, we are currently mapping out several scenarios based on restrictions that may be in place in Spring 2021, so the event runs safely and efficiently, while creating a positive experience for both visitors and exhibitors.

“We have a very experienced team, who with the NEC, I am confident can stage a safe and successful event in the Spring next year,” Webb concludes.

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