Atlas Turf International has confirmed that Jebsen & Jessen will be their exclusive distributor for the Southeast Asian region. Jebsen & Jessen will offer Atlas Turf’s complete line of turfgrass products in the countries Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Singapore, Thailand, and Vietnam.
The two companies have long histories in the region as suppliers of quality products to the golf, sports, landscape, and infrastructure markets. Atlas Turf offers the industry’s most extensive portfolio of turfgrasses while Jebsen and Jessen, through its Technology – Turf and Irrigation (JJ T&I) division, supports the same markets with complementing products.
John Holmes, President of Atlas Turf International, calls the alliance a perfect fit. “Serving identical markets, our product lines combine naturally to provide customers with one source for all turf-related needs,” he said.
Atlas Turf offers the industry’s most innovative turf varieties, including vegetative and seeded paspalums and bermudas, as well as zoysias and native grasses. The extensive and evolving product line features turfgrasses that meet diverse project needs and ever-expanding sustainability challenges. Advanced varieties deliver superior salt tolerance, shade and low light tolerance, drought and heat tolerance, rapid recovery from injury and wear tolerance, disease resistance, and more.
The company licences and certifies each turf product and inspects vegetative varieties thoroughly before shipping to ensure purity. As each plant has a higher number of growing points and deeper sprigs, grow-in is faster, the company claims. They also say that seeded varieties are among the most advanced on the market from the industry-leading breeders at Pure Seed.
comprehensive range of products
JJ T&I provides a comprehensive range of products and services which ranges from turf and landscaping maintenance equipment, buggies and utility vehicles, to irrigation systems and fertilisers from the world’s leading manufacturers. The partnership will allow JJ T&I to expand its portfolio of turf solutions as well as provide integrated solutions for convenience and efficiency to customers.
“We are excited to be the exclusive distributor in Southeast Asia for ATI, a leading turfgrass products company. This distribution agreement strengthens JJ T&I’s portfolio of high-quality turf care products and solutions, and further solidifies our position as a company well placed to meet the needs of our customers,” says Philipp Hoffmann, Regional Director of Jebsen & Jessen Technology – Turf & Irrigation.
“We look forward to the start of a rewarding partnership with Atlas Turf and introducing its value-added products to the region.”
“We are proud to join forces with Jebsen & Jessen,” said Holmes. “Just as we strive to do, Jebsen & Jesson places emphasis on providing customers with the products they need to be successful. We are confident they will represent the Atlas Turf line of products with integrity.”
Atlas Turf’s grasses have performed at the pinnacle of sporting events, including the Olympics and numerous golf events on the PGA Tour, European Tour, Asian Tour, HSBC Women’s World Championship at Sentosa Golf Club, and will be featured at the upcoming FIFA World Cup 2022 in Qatar and the 2023 Ryder Cup at Marco Simone Golf and Country Club in Rome.