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How to make LaLiga more sustainable

Camp Nou photo copyright: La Liga

An invitation by LaLiga for ideas for making Spanish football clubs more sustainable received over 40 entries. Eight of them recently got the opportunity to pitch their ideas to representatives of the various clubs in the highest Spanish football leagues.

By: Guy Oldenkotte

While Spanish football clubs, players and coaches have become difficult to beat on their home turf, in terms of sustainability, they still have a long way to go. The sustainability challenge has also been recognised by the organisers of many other leagues, “but LaLiga saw the value immediately and wanted to be the first to start engaging the industry to become more familiar with possible solutions,” Arno Hermans of Sports + Vitality claimed. Sports + Vitality had organised both the challenge as well as the event where those selected were allowed to pitch their solution.

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