• Fri. Jun 14th, 2024

GMA to launch new grassroots sports initiative

The Grounds Management Association (GMA) together with Husqvarna have launched a new initiative for grassroots sport – ‘Get Your Pitch Right’. The joint venture aims to enhance grassroots sports clubs and communities nationwide, by providing key products, training and expertise required to achieve the right pitch.

Husqvarna will gift robotic mowers to selected grassroots clubs and communities, enabling them to benefit from improved pitch maintenance and expert guidance provided by the GMA’s team of experts. Many grassroots sports clubs rely on their invaluable volunteers, but they often don’t have the funds or resources to help maintain the community pitches, something that Husqvarna and the GMA together aim to change.

Joining them in the initiative will be Husqvarna ambassadors and sporting legends Peter Crouch, Kirsty Gallacher and Henry Slade who are equally as passionate about supporting grassroots sport and highlighting the importance of quality turf care on and off the pitch.

Commenting on the exciting initiative, Hannah Cooper, UK Professional Marketing Manager at Husqvarna said: “We’re delighted to be partnering with the Grounds Management Association to deliver this exciting scheme that will provide much needed support and provisions to grassroots clubs and communities nationwide.

“We know the provision of sport is hugely important to our nation and directly benefits overall health and wellbeing. Local sports clubs provide invaluable facilities to communities across the UK. From mowing to line marking, the grounds staff are the unsung heroes behind the scenes in keeping the pitches ready for play. For grassroots clubs, the pitch maintenance can often fall upon volunteers who are short on time and can be lacking in up-to-date machinery. This initiative aims to provide these clubs with the machinery, support and expertise they need to get the pitch right, saving them time, making their job easier and making a difference to community sport.”

Geoff Webb, CEO of the Grounds Management Association added: “We’re very pleased to be partnering with Husqvarna on this fantastic new initiative. Grassroots sport is at the heart of thousands of communities across the country, with many volunteers dedicating their time to help deliver the best possible playing surfaces for community sport teams. We are delighted to be partnering with Husqvarna to provide the volunteer grounds staff with the equipment, skills and knowledge needed to “make sport possible.”

Guy Oldenkotte

Guy Oldenkotte is senior editor of sportsfields.info and has been covering the outdoor sportssurfaces market and industry since 2003

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