The results for grass seed producer DLF have never been this strong, DLF CEO Truels Damsgaard said when presenting their latest financial results.

The CEO called it a collective effort, as not one business area can be singled out above others when having such a great result. “However, our North American business unit has delivered an exceptionally good result, based on good old-fashioned business acumen. The market was read correctly, and we succeeded in exploiting the market and price dynamics almost optimally. The result was that the sale was completed at a historically high price level,” he said.

Earlier this year, Sportsfields.info wrote how the demand for natural grass (seeds), combined with poor harvest outputs in the past few years, have turned the US from an exporting nation to a major importer. The same applies to markets in Asia. You can read the article here.

“The full value chain presence on the four continents has made it possible to steer clear of the worst supply chain disruptions. On the back of a shortage situation in North America in the 2021/22 season following a poor harvest, our exports from Europe to North America broke a record. Never have so many Americans bought so much Danish-produced seed from DLF.

The downsizing and reduction of complexity in the businesses in Australia and South America was also hailed by the CEO. “It has paid off and we have had a very good performance in those geographies in fiscal year 2021/22.”