• Thu. May 23rd, 2024

Cleveland Browns partner with ForeverLawn

Firstenergy stadium

 

The Cleveland Browns and ForeverLawn, Inc. hav signed a multiyear partnership whereby ForeverLawn becomes the Official Synthetic Turf Partner of the Cleveland Browns. Through the partnership, ForeverLawn’s SportsGrass line of products will be utilized by the Browns for future synthetic turf applications, including the Browns’ initiative to provide high-quality synthetic turf fields that benefit Ohio high schools and communities.

“ForeverLawn is thrilled to partner with the Cleveland Browns to bring high-performance SportsGrass turf to their professional facilities,” says ForeverLawn Co-Founder Brian Karmie. “We look forward to enhancing local area schools through the Browns Give Back program and positively impacting the communities that use them.”

Through Browns Give Back, SportsGrass synthetic turf products will be incorporated at multiple Northeast Ohio school and communal field renovations. ForeverLawn will further support the Browns’ commitment to youth and high school football as an associate partner of Cleveland Browns High School Game of the Week, entering its 14th season this fall.

“The Browns are dedicated to improving education and advancing youth football with our long-term field projects, and through this partnership with ForeverLawn, we have a special opportunity to bring these beneficial resources to even more deserving communities together in the future,” said Browns Vice President of Community Relations Jenner Tekancic.

ForeverLawn’s K9Grass line of products will also be a presenting sponsor for SJ’s Dog House, which houses the Browns’ live mascot.

“At ForeverLawn, we strive to create mutually beneficial partnerships that allow us to tell authentic stories showcasing our core values of quality, integrity, and innovation,” says John Regas, Director of Strategic Partnerships. “We are excited for the opportunity this partnership with the Browns provides. We look forward to advancing our brand while providing premium products and services to this storied football franchise.”

Alongside stadium signage, the relationship will additionally involve various social, radio, and web advertisements on official Cleveland Browns stations and sites. The Browns will also feature ForeverLawn as a Gameday Presenting Partner for one home game during the 2023 season.

Guy Oldenkotte

Guy Oldenkotte is senior editor of sportsfields.info and has been covering the outdoor sportssurfaces market and industry since 2003

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