AT&T Stadium confirms 2026 FWC turf investment

Hellas Construction, who is the official turf provider of the Dallas Cowboys, has ushered in the next generation Matrix SoftTop® Convertible Turf System with Helix Technology. This allows pro teams like the Cowboys to switch to a college or soccer field in less than 24 hours.

Jerry Jones, the owner of the AT&T Stadium in Dallas, has confirmed that he is considering acquiring grass growth technology in order to be able to host the 2026 FIFA World Cup.

Last week, already hinted that most of the venues projected to host a FIFA World Cup game could not do without such technology.

According to the Dallas Morning News, organizers of FIFA met with stadium management this week. Heimo Schirgi, FIFA’s chief operating officer, said part of the meeting had to do with coming up with a solution so the stadium will have a natural grass surface through the entire World Cup.

The DMN quoted somebody who was familiar with the meeting saying: “For the first time ever, we will have a system to grow the grass during the time period of the event, and that is very different from how we did it when had other events.” This was Cowboys executive VP of business operations Chad Estis. “We have a whole team working alongside FIFA. We are confident that we will have a very good field for the event but we are still actually piecing together total costs,” he added.

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