AstroTurf has joined Cyclyx International, a consortium-based, post-use plastic innovation company with a mission to increase the recyclability of plastic from 10% to 90%.
The company, part of Sports Group which also includes Polytan amongst others, has an ambitious goal of reaching zero waste by early 2024.
“AstroTurf is thrilled to form a partnership with Cyclyx and become part of their consortium,” said Rob Mitchell, AstroTurf Vice President of Business Development.
“Our dedication to Environmental Social and Governance objectives is unwavering, and this collaboration will grant us abundant resources, invaluable guidance, and a myriad of opportunities to realize these goals. Our thorough investigation into recycling and sustainability requirements underscores the significance of selecting the ideal collaborator to translate concepts into tangible results. Cyclyx and its consortium constituents stand out as the perfect allies, and we are eager to embark on this cooperative journey with them,” he added.
AstroTurf aims to progress their mission of enhancing the environment by delivering sustainable, low-maintenance, and cost-effective alternatives to synthetic turf and sees Cyclyx as a valuable partner to have this achieved.
Specifically, sustainable practices can be implemented in AstroTurf’s manufacturing, installation, and end-of-life operations. Within these three streams, there is potential to reclaim over 10 million pounds of landfill-bound PE waste.
Through Cyclyx, up to 90% of this material could be diverted toward circular recycling pathways.
Ron Sherga, Vice President, Membership Engagement of Cyclyx, explains, “Cyclyx’s understanding of post-use plastics will better enable AstroTurf to meet its sustainability goals by directing those plastics to the most appropriate recycling pathways. Cyclyx and our members across the value chain of plastics can help AstroTurf continue to be an iconic brand in the world of sports—known not only for its products, but also for its minimal footprint on the environment.”
AstroTurf joins a network of other circular-minded businesses within the consortium, including the TenCate Grass Group which joined last year.