AstroTurf announces partnership with El ESparanto
AstroTurf has announced a new partnership with El Espartano. The company, based in Buenos Aires, Argentina, will manufacture and sell AstroTurf systems in certain regions of South America.
“We are tremendously excited to roll out this new partnership with El Espartano,” said Jason Berning, AstroTurf International Sales General Manager. “We are very particular about who we partner with, and El Espartano displays the same commitment to product quality and customer service as AstroTurf customers have come to expect over the last several decades.”
AstroTurf is viewed by many as the inventor of synthetic turf following the rebranding of ChemGrass, a product by Chemstrand Company, to AstroTurf in 1967.
El Espartano is an Argentine-owned company dedicated to the design, development, manufacture, and commercialization of flooring. The company was founded more than 80 years ago and has been one of the leading players, both in Argentina and in South America, in the production of rugs, carpets and synthetic turf.
With a presence in Buenos Aires and Brazil, El Espartano has 2 production plants (18.000 m2) and more than 150 employees, and the company aims to further develop its international presence through enhancing its potential in new and emerging markets.
The company´s sports division produces a wide range of synthetic turf for different sports that can be adapted to the specific needs of each client. The division can provide technical and commercial consulting focused on the following major sports: soccer, field hockey, tennis, rugby, paddle tennis, and athletics. It can also provide guidance on the use of synthetic grass in residential spaces.
According to a statement, the company holds international certificates that guarantee the quality of its rugs, carpets, and synthetic grass. In terms of its products for sports, the company has been granted ISO 9001 certification for the “Design, Development, Manufacture and Sale of Carpets and Synthetic Turf”. Furthermore, it is one of only 15 certified manufacturers of synthetic turf that is recognized by the International Hockey Federation (FIH), while the Olivos Rugby Club installation has been certified by the World Rugby governing body.
AstroTurf is a part of Sport Group, the global leader in artificial turf systems and running tracks that also includes synthetic turf companies Polytan and Synlawn as well as infill supplier Melos. Sport Group owns manufacturing facilities across the globe and operates in 70 countries. It has supplied more than 7,500 synthetic turf surfaces and 16,000 athletic tracks globally.